Question 1

Why do chips contain MSG?

Accepted Answer

MSG (monosodium glutamate, E621) provides intense umami/savory flavor that makes chips more satisfying and crave-worthy. It is often combined with nucleotide enhancers like disodium inosinate (E631) and disodium guanylate (E627) for a synergistic effect. Despite persistent myths, MSG is considered safe by the FDA, EFSA, and WHO. Some 'clean label' snack brands use yeast extract instead, which naturally contains glutamates but avoids the E-number on the label.

Question 2

What is TBHQ and should I avoid it in snacks?

Accepted Answer

TBHQ (tert-butylhydroquinone, E319) is a synthetic antioxidant used to prevent oil-based foods from going rancid. It is found in many fried snacks, crackers, and fast food. While the FDA considers it safe at approved levels (up to 0.02% of fat content), some animal studies have raised concerns at high doses. If you want to avoid it, choose snacks fried in oils naturally rich in antioxidants (like olive oil) or brands that use rosemary extract instead.

Question 3

Are 'natural flavor' chips actually healthier?

Accepted Answer

Not necessarily. 'Natural flavors' is a legal term that covers a wide range of flavor compounds derived from natural sources — but the final product can be highly processed. A chip labeled 'natural flavors' may still contain modified starches, synthetic antioxidants, and other additives. The term 'natural' refers only to the origin of the flavoring, not the overall health profile of the product. Always read the full ingredient list.

Common Additives in Chips & Snacks

Why these additives?

Frequently Asked Questions